According to the HONOR survey, we are overwhelmed with bargains
People spend hours searching the internet for discounts
A new survey shows that Europeans are making an extra effort to shop at bargain prices. However, at the same time, they overlook simple tips that can help them save significantly.
A survey of 9,000 adults, commissioned by HONOR, showed that 65% of respondents cannot resist a bargain offer and one in three is looking forward to Black Friday. This enthusiasm also leads to such creative strategies as using multiple email addresses to get as many discount codes and offers as possible for new customers.
Notably, 43% of bargain hunters admitted to having three or more email addresses just to grab bargains and spend an average of nearly three hours browsing five or more open tabs on Black Friday.
Although 41% of respondents shop on Black Friday or Cyber Monday, only one in three plan their purchases in advance and only a quarter use price comparisons.
However, many shoppers neglect basic tricks. Less than 10% set up accounts with major retailers in advance, which is a surefire way to speed up the checkout process when the discounts are in effect.
Only 15% of shoppers stay up until midnight to take advantage of discounts first, a strategy that helps avoid selling out of popular items.
It’s also important to make sure your gear is ready for the November shopping spree. Bargain-hunting equipment fails 1 in 3 shoppers, 20% say they feel overwhelmed by the sheer volume of deals, and 1 in 6 shoppers are frustrated by slow technology.
“Customers are feeling the stress of finding bargains because it takes unnecessary time and patience to track down a large number of discounts and sellers. Preparation and proper technique are the keys to finding the best deals on Black Friday.” says Alexandra Maderová, marketing manager of HONOR Slovakia. “At HONOR, we understand the excitement of finding great deals and the challenges that come with it. That’s why we strive to support customers with innovative technologies such as the HONOR Magic V3, which takes the shopping experience to the next level thanks to its multitasking capabilities and reliable performance.”
For those who use multiple devices and cards when shopping, HONOR Magic V3 offers a smarter solution for this year’s Black Friday. Its large folding display allows multiple apps and browser tabs to be displayed simultaneously for real-time price comparison.
Shopping for the best prices is even easier with Magic Portal. This feature uses artificial intelligence to recognize customer needs and understand their intentions. It can detect when you’re browsing the web for the best Black Friday deals, and offers quick access to several apps and online stores to easily find deals.
See a product on Instagram that catches your eye and want to see if there’s a discount on it? Simply drag an image to the side of the screen and Magic Portal, with an intuitive interface that learns your preferences, automatically redirects you to the shopping apps you use frequently.
Plus, the Magic V3’s premium silicon-carbon battery ensures your smartphone doesn’t run out of power just when you’re about to finish shopping.
The survey also showed that people are willing to make significant lifestyle changes to save on big Black Friday purchases: 45% of respondents would stop eating out, 34% would stop ordering food home, 30% would give up their habit of going to coffee shops and almost a quarter would reduce their subscription to limit their spending.
Key research findings
- 65% of Europeans admit that they cannot resist a bargain.
- Every third person is looking forward to Black Friday.
- 41% have already made a bargain purchase during Black Friday or Cyber Monday.
- Only 1 out of 3 respondents prepares a list of things they want to buy in advance.
- A quarter of respondents use price comparisons to find the best deal.
- 43% of respondents have three or more e-mail addresses.
- Bargain hunters spend an average of nearly three hours looking at deals on five or more cards.
- Less than 10% of respondents create accounts with retailers in advance.
- Only 15% of respondents stay up until midnight to get access to discounts first.
- 1 in 3 respondents admit that their device crashed while searching for discounts.
- 1 in 6 respondents are frustrated by slow equipment.
- 20% of respondents are overwhelmed by the number of Black Friday discount offers.
- When saving for a big purchase:
- 45% of respondents would stop eating in restaurants,
- 34% of respondents would limit food delivery,
- 30% of respondents would give up their usual visit to cafes,
- Almost a quarter would cancel their subscription.
You can find more information about the HONOR brand on the official website www.honor.com/sk/
About HONOR
HONOR is the world’s leading supplier of smart devices. It aims to become a global iconic technology brand and create a new smart world for all through its powerful products and services. With a constant focus on research and development, it strives to develop technologies that enable people around the world to go further and give them the freedom to achieve and do more. HONOR offers a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, empowering people to become a better version of themselves through its portfolio of innovative, premium and reliable products.
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Source: www.nextech.sk
