The Toulouse brand Tutti Pizza is celebrating its 35th anniversary with the launch of its new signature “It’s so good to be so close”.
Official partner of the Toulouse Football Club, the fast food chain Tutti Pizza – which has 85 points of sale mainly spread across the South West of France – is celebrating its 35th anniversary this year.
On this occasion, the family brand created in 1989 is redefining its brand image and launching a new poster campaign “faithful to the values that have made it successful: conviviality, humanity, enthusiasm and generosity”as it indicates in a press release.
Designed to promote its commitments to sharing and proximity, it has a light and humorous tone. For example, the message “Between us, nothing obliges you to share it” accompanies, on one of the posters, an image of a woman carrying a pizza from the Toulouse chain. “Our values have been at the heart of our success for 35 years. This new campaign perfectly embodies our ambition: to be a national network that offers quality products, while remaining close to its customers”explains Sébastien Bori, co-director of Tutti Pizza.
A revisited menu and seasonal offers
This development is reflected in the launch of a new brand signature: “Tutti Pizza, it’s so good to be so close”. A revisited menu and promotions will also allow the brand to make an impression on the occasion of its anniversary. “From its offers to its poster campaigns with a resolutely humorous tone, each element reflects a desire to strengthen the bond with its customers”explains the company.
Earlier in the year, the brand deployed, with Volvic, a major 100% winning game as part of its festival – the “Pizza Fest” – also organized for its 35th anniversary. By virtually throwing a wheel, fans of Italian cuisine could win prizes ranging from desserts or bottles of water to 1 year of free pizzas or tickets to Futuroscope.
Source: www.e-marketing.fr
