TYM (CEO Kim Hee-yong, Kim Do-hoon), a company specializing in agricultural machinery, announced on the 7th that it will participate in the ‘Bologna International Agricultural Machinery Expo EIMA 2024 (hereinafter EIMA 2024) in Italy.’
TYM was the only domestic agricultural machinery company to directly participate in EIMA 2024, which will be held for 5 days from November 6 to 10 in Bologna, Italy.
EIMA is considered one of the world’s four major agricultural machinery exhibitions along with Germany’s ‘AGRITECHNICA’, France’s ‘SIMA’, and the US’s ‘Louisville Agricultural Machinery Exhibition’. This year, over 1,950 companies from 50 countries will exhibit the latest products and technologies in the agricultural field. inform.
TYM presents a diverse lineup of tractors, from small to large, at its booth located in Hall 19 A/1 of the ‘Fiera Di Bologna’. Major products include the new large tractor ‘T115’ and ‘T130’, which are scheduled to be released in the European market next year, as well as Series 4 ‘T68’ and ‘T78’, which were launched last year. Each product is equipped with tools and accessories specialized for the local market.
In addition, a ‘MYTYM’ space was set up at the booth where customers could directly experience telematics and autonomous driving, and ‘AGDICT’, an autonomous driving kit exclusively for agricultural machinery, was launched by TYMICT (CEO Kim So-won), a cutting-edge agricultural machinery technology development company. A series products are on display. Through this, we expect to receive positive responses from potential customers and local visitors in the European market by demonstrating our own technological prowess. In addition, you can find booths that provide enjoyable experiences, such as a space where you can get various information about TYM’s genuine parts, kits, and services, an event zone where you can experience the TYM brand, and a goods zone.
At this exhibition, TYM will also promote its European subsidiary, which is scheduled to operate from 2025. In order to increase our share in the gradually expanding European market, we will establish an integrated European corporation to serve as a parts center and service training infrastructure and accelerate market expansion. During the exhibition period, a conference will be held for Italian dealers to maximize TYM brand exposure.
Meanwhile, in order to target the European market in earnest, TYM plans to develop local orchard tractors and strengthen strategic partnerships with local implement brands to provide specialized implement solutions for each region.
By launching a new product in the 130-horsepower range to support the growing demand for agriculture, we are also providing knowledge-based services by making products more intelligent by supplying telematics as a standard feature. At the same time, we plan to provide economical and efficient agricultural solution services by expanding the second level of autonomous driving technology to domestic and overseas products.
Kim Ho-gyeom, head of TYM’s global business division, said, “We have been working hard to develop new products and strengthen our dealer network with the goal of achieving 10% market share in all European base countries, and we will strengthen detailed strategies for each region through participation in EIMA and dealer meetings.” He added, “Telematics and autonomous driving are leading the way.” “As we have secured a product lineup up to the 130 horsepower range, we will focus on selling large horsepower ranges in earnest next year and promote the TYM brand through customer communication such as local dealer meetings, product launch events, and field demonstration events.”
Source: www.nextdaily.co.kr
