Starting from July, Graffiti Plus (GRF+) is the corporate and brand communication agency of the Samsung company in Romania, for the next 2 years. The selection was made following a pitch in which some of the most powerful communication agencies in Bucharest participated.
The Samsung – GRF+ partnership will be based on co-design and creative fulfillment of goals using data and technology, with the aim of bringing impact in communication initiatives, but also in the community.
“The selection process showed us that the market of communicators in Romania is ready to support ambitious PR and influencer marketing campaigns with measurable impact. We chose GRF+ for the energy of the team, for the integrated vision and for the orientation towards quantifiable business impact of the communication strategies. Together with GRF+, we aim to explore new ways to connect with the universe of our consumers and bring value to them, but also to society, through technology and innovation. Together, we aim to develop campaigns that not only bring the brand closer to communities, but also contribute to a better future,” said Simona PanaitMarketing Director, Samsung Electronics Romania & Bulgaria.
GRF+ will offer strategic consulting in corporate and brand communication, as well as support in the implementation of communication campaigns, influencer marketing, partnerships and events.
“We are extremely excited to partner with Samsung, a brand that thinks about the impact of innovation not just from a product perspective, but also in ways that technology is a tool that makes users’ lives better. We aim to bring a new level of cultural relevance to brand conversations and foster constructive dialogues about technology. Samsung is an impressive global organization, but more than that, it is a relevant local brand, renowned for the vision it puts into partnerships and the creativity of solutions. The bar is high, we congratulate the Samsung team and MSL The Practice for a relationship that has set standards in recent years.” said Irina Ciocan-StanescuCEO al GRF+.
Samsung inspire the world and shape the future with transformative ideas and technologies. The company is redefining the world of TVs, smartphones, wearables, tablets, home appliances, network systems and memory solutions, System LSI, semiconductor manufacturing and LED solutions by providing a seamless connected experience through its SmartThings ecosystem and open collaboration with partners.
Exclusive affiliate for Romania of the Ketchum global network since 2012, GRF+ is the consulting agency for relevant brands and businesses in society that aims to develop an integrated communication product, with a multidisciplinary team, focused on creating relevant content. With a 26-year history on the Romanian market and over 80 consultants, GRF+ has received dozens of awards at international profile competitions and was named Agency of the Year at the Romanian PR Award Gala four times. The agency’s portfolio includes public relations services, strategy and creative services, CSR and sustainability, crisis communication, influencer marketing, events, sports marketing. GRF+ believes in the power of brands to shape a better society, so every day and with every project it co-creates for maximum impact in business and society.
Source: www.iqads.ro
