Analysis of used car purchasing preferences in first six months of 2024 reveals interesting trends among the different age groups of Italians. According to a study carried out by Autohero, one of the main used car dealers in Europe, the majority opts for SUVs, while the Generation Z is distinguished by a marked preference towards the city car and German brands. Other generations maintain a predilection for the Italian carswith greater heterogeneity in choices.
Generation Z, city cars and sedans dominate
Young people under 30 show a clear preference for city cars, which represent 40% of purchases. Sedans follow with 34% and SUVs with 20%. The most purchased models include Ford Fiesta, BMW Series 1 e Mercedes-Benz A-Classcon Volkswagen Polo e Gulf VII to complete the ranking. These choices reflect the need for compact and easy-to-handle vehicles, suitable for a dynamic and urban lifestyle.
Millennials (30-40 years old) Favorite Used Cars
Millennials are the most diverse in their used car choices. 45% prefer SUVs, with the Renault Captur at the top of the list. The sedan follows Gulf VII and the Smart Fortwo city car. Two other SUVs complete the top 5: the Fiat 500X and Jeep Renegade. City cars and sedans represent 29% and 16% of their choices, respectively, indicating a demand for practical and versatile vehicles.
Generation X (40-60 years old) and Baby Boomers (60-70 years old)
Generation X and Baby Boomers show a clear preference for SUVs, which make up 44% of sales. City cars follow with 30% for Generation X and 31% for Baby Boomers, while sedans take third place with a 12% share. Jeep Renegade is the car of choice for Generation X, followed by the Renault Clio and Fiat 500X. Among Baby Boomers, the Volkswagen Polo and Smart Fortwo dominate, with the Fiat 500X in third position.
Over 70, Fiat Panda at the top of used cars
The over 70s confirm their affection for tradition, with the Fiat Panda dominating sales. Completing the top 3 are the Toyota Yaris and the Renault Captur. SUVs are the most popular type of car in this age group too, accounting for 44% of purchases, with city cars at 39% and sedans at 10%.
Source: www.autoblog.it
