It all started with her. It’s there Venus Anythe first ever concept car presented by Volvo in 1933, six years after the foundation of the brand. A prototype with bold shapes – at least according to the stylistic canons of the time – which, even if it did not meet with particular success, was the basis for the design of future models.
A sort of muse for the brand, which used the lines of this concept to shape its range in the following years.
History and legacy
Unveiled in 1933 and fine-tuned by designer Gustaf Ericsson, the car was not made by Volvo. In reality, it came out of the Stockholm factory Nordbergs Vagnafabrikwith Volvo’s involvement which was only recognized some time after the presentation.
The company’s objective with this concept was to test public tastes and to understand whether a production model based on these lines could be successful.
Photo at: Volvo
Volvo Venus Bilo Concept (1933)
With a design inspired by the world ofaeronauticsthe Venus Bilo (whose name was a mix between the statue of the “Venus de Milo” and the term “Bil”, which in Swedish means car) had several interesting solutions. Among these were removable body panels, designed to make repairs faster and cheaper in the event of an accident.
What happened to him?
A few years after the presentation of the Venus Bilo, Volvo debuted the PV 36 Cariocaone of his first series models. Regarding the concept, we don’t know how its story continued. It is said to have been sold to a private buyer in Denmark in the 1950s, but traces of it have not been lost since then.
Photo at: Volvo
Volvo Venus Bilo Concept (1933)
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Source: it.motor1.com
