In addition to Heidi’s popular Halloween party, users can also attend exclusive award ceremonies and high fashion events. The experience kicks off with a specially created Halloween runway and a digital collection of avatar looks – including Heidi’s most iconic Halloween costumes. Heidi Klum commented:
When building this world, it was important to me that users have the freedom to be untethered – they can play as their Roblox avatar, design a new avatar that looks like themselves, or deviate from the norm and play as a hot dog, Worm or something else walking down the catwalk!
Being active on Roblox can not only bring joy to users, but also be worthwhile for brands and creators. Thanks to a Shopify collaboration, physical products can even be sold on the platform starting next year. There are even more insights into the marketing potential on Roblox from Head of Entertainment Partnerships Todd Lichten in an interview with OnlineMarketing.de.
„Brands go where the audience is!“ –
Todd Lichten on growth and marketing potential on Roblox
Source: onlinemarketing.de
