VML Romania announces the signing of the new campaign for Coca-colawhich highlights the unique magic of the capital. The campaign explores the contrasts and diversity of the city, reminding the people of Bucharest of the beauty hidden in the small moments of human connection.
In a city where people always seem in a hurry and preoccupied, the campaign Coca-cola celebrate those unexpected moments of kindness and generosity that remind us of the genuine magic of people. Coca-cola recognizes the uniqueness of Bucharest, a city shaped by the stories of its more than 2 million inhabitants.
The campaign brings the city to the fore through a contemporary reinterpretation of the famous refrain about Bucharest, composed in 1934 by Gică Petrescu. With the help of Nicole Cherry, the iconic lyrics come to life, highlighting authentic scenes and characters from today’s Bucharest through a short film promoted online.
Campania Bucharest is magical was launched in the context of the celebration of 565 years of documentary attestation of the city, within iMapp, the largest video mapping festival in the world. A video mapping inspired by the magic of Coca-Cola was projected on the facade of the Palace of Parliament. Later, the campaign expanded to symbol areas of Bucharest, such as Calea Victoriei, Universitate, Piața Romană and Obor, through OOH activations, branding in bus and metro stations. The message of the campaign is also amplified online, through influencers such as @bieadam, @mariazvinca, @yoyo or @dan_has_the_munchies.
The new campaign Coca-colaby VML, is a celebration of authentic connections, reminding us that true magic is found in the people around us.
The teams that worked on the campaign:
VML
Mina Ionescu – Business Director
Mădălina Pațachia – Account Director
Irina Matei – Senior Account Manager
Bogdan Teodorescu – Executive Creative Director
Bogdan Dinu – Group Creative Director
Ioana Ichim – Group Creative Director
Andrei Mihailescu – Senior Copywriter
Tatiana Grigorescu – Art Director
Miki Crăciunescu – Strategy Director
Adrian Garganciuc – DTP
Octavian Aftanasă – Social Media Manager
Maria Chiribău – BTL Manager
Simona Chirițoiu – Traffic Manager
Coca-Cola Romania
Andra Bălan – Senior Brand Manager
Alexandru Lacatușu – Senior Social Media Manager
Adrian Man – Senior Marketing Director Romania
Mihaela Niță – Public Affairs Director
Andreea Cîndea – Communications Director
Mediacom
Andreea Radu, Coca-Cola Group Account Director
Iuliana Nechifor, Coca-Cola Account Manager
Alexandra Cotfas, Content Specialist
Adriana Lungu, Senior Content Project Manager
Lavinia Goia, Nexus Digital Lead
Amalia Necula, Expert Cross-Channel Planner
Daniel Andronic, OOH Senior Planner
Source: www.iqads.ro
