Volkswagen ketchup a victim of its success!

Did you know that Volkswagen also produces sausages and ketchup? Recently exported to the United States, the condiment is now out of stock!

American customers have snatched up the famous Volkswagen ketchup…

A condiment to accompany Volkswagen sausages

Did you know that Volkswagen’s best-selling product was… a pack of sausages ? If this anecdote will make you laugh on our side of the Rhine, you should know that the “currywurst” is a real institution in Germany: it is a fairly basic sausage, cut into pieces and eaten with curry powder and ketchup. It initially appeared in Berlin, after the Second World War.
This typical German dish is served in Volkswagen canteens since 1973and the Wolfsburg firm even has its own in-house charcuteriewhich mass manufactures these smoked sausages: almost 7 million sausages are produced each year at Volkswagenmore than cars!
In addition to consumption in its own canteens, these sausage packages are also marketed to the public in Germany, in supermarkets in Lower Saxony as well as in the catalog of original Volkswagen spare partsunder part number “199 398 500 A”which can be ordered from a dealership in the same way as brake pads, spark plugs and other filters.

Americans are snapping up Volkswagen ketchup

But another unusual product is also marketed in this same catalog, under the reference “00010 ZDK-259-101” : a bottle of ketchup from the brand “Gewürz” (“condiment” in German), also marketed by Volkswagen since 1996. This spicy sauce is well known to Volkswagen staff, since it accompanies the brand’s famous sausages in its canteens, but much less to the general public.
To celebrate the brand’s 75th anniversary in the United States, Volkswagen recently offered on its American website this famous bottle of ketchup to its fans across the Atlantic: a victim of its success, the product is now out of stock !
“This year we’re celebrating more than just a big car sales anniversary”said Rachael Zaluzec, Senior Vice President of Customer Experience and Brand Marketing at Volkswagen of America: “We celebrate the stories, the memories, the passion and all the fun and unexpected things that make Volkswagen the brand we are today, like our Gewürz Ketchup Brand condiment. »

To taste its famous ketchup, Volkswagen meets its fans at ChainFESTa typically American festival that highlights fast food chains… See you in Los Angeles on October 5, 2024.