WBD: New rights agreement for Tour de France and Co

Bild: Getty Images via Warner Bros. Discovery

Warner Bros. Discovery (WBD) has once again secured broadcast rights to the Tour de France and other cycling races for TV and streaming. In addition to free TV and pay TV, cycling runs on the WBD streaming services. What can be derived for the Max service, which is new in Germany.

Tour de France and Tour de France Femmes, La Vuelta a España and La Vuelta Femenina: These and other important cycling races will continue to be broadcast on Warner Bros. Discovery’s TV channels and streaming platforms in the future. be seen.

Because WBD has extended its broadcasting rights until 2030 through a new partnership with ASO. This is what the company announced today. The rights package also includes the stage races Paris-Nice, Volta a Catalunya and Critérium du Dauphiné, as well as several one-day classics such as Paris-Roubaix, Liège-Bastogne-Liège and Flèche Wallone.

Tour de France and Co. on Eurosport on free TV – streaming on HBO Max?

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Streaming service Max shows the Tour de France and other cycling races – presumably also in Germany from 2026. Screenshot Digital Television, Copyright: © 2023 WarnerMedia Direct. LLC. All rights reserved. Max is used under license.

WBD will broadcast all cycling races live on the Eurosport channels, so they will run on free TV and pay TV until 2030. At the same time, all races can also be seen in streaming, both live and on demand. The WBD streaming service in Germany is currently discovery+, which is also mentioned in the press release as the German cycling home. However, the service has a niche existence in the local market. Elsewhere in Europe, the new streaming service Max (formerly HBO Max) has already become established, and cycling is also broadcast there. As is now known, Max will also start in Germany in 2026 (DIGITAL FERNSEHEN reported).

The rights package for Tour de France and Co. will also apply from 2026. So will the cycling races in this country also move to Max? A WBD spokesman was unable to say anything to DIGITAL TELEVISION about this today. The news about Max’s start in Germany is still fresh, the contents are not yet known to him either. Details would emerge over the course of 2025. However, with a view to the European countries with Max, it can be assumed that with the introduction of the new streaming service, the sibling discovery+ will be merged into the big brother Max and will not continue to be operated in parallel.

Source: www.digitalfernsehen.de