We Are Era buys influencer marketing specialist

We Are Era, a pan-European media company in the creator economy, is acquiring the digital agency Social Match for its German market.

How much the RTL Group label pays for the specialist in influencer and community marketing keep the parties for themselves.

Social Match has offices in Cologne, Berlin and Münster. We Are Era has offices in six European countries, including the Netherlands. It was already strong in YouTube and creator management and exploitation and is now adding complementary disciplines.

The influencer specialist employs 120 people. Their knowledge will be accessible to the 1,500 digital makers with whom We Are Era collaborates on twelve markets.