The spectacular finale of the Heineken Player 0.0 competition, where the most successful qualifiers fought for the opportunity to meet one of the greatest F1 champions, Max Verstappen, was held last weekend organized by the Heineken® brand.
The best in this unique competition, Andrej Ševo from Temerin, won an exclusive trip to the global Player 0.0 Finals in Madrid in December, where winners from 20 countries will compete against each other under the watchful eye of the legendary Dutchman.
The Player 0.0 game was launched in Serbia in August of this year, since then thousands of participants from all over Serbia have competed in virtual qualifications. Through the online game, Heineken® reminded of an important message – the best driver is not the one who drives the fastest, but the one who drives responsibly. Those who followed the rules of responsible driving received additional points.
After an exciting first round of the competition, the 32 players with the best results advanced to the grand final, where they competed in two stages. First, it was the qualifying race, and then the final race, in which the six best participants of the qualifications were.
Marketing director of the Heineken company, Tamara Pajević, referred to the significance of the competition and emphasized the importance of promoting responsible consumption: “Heineken® is a brand that has always strived to bring people together and provide them with unusual, refreshing experiences. Thus, this activation in an innovative way combined our nation’s passion for sports and the message of the Heineken® brand about responsible consumption. I believe that we managed, in a slightly different way, to make it known that every ride, be it real or virtual, requires responsibility. We are very proud of the success of the Heineken Player 0.0 competition because we showed that the best driver is the one who does not drink, unless he is drinking Heineken 0.0”, said Tamara Pajević.
Heineken® says it will continue to promote responsible consumption and safe driving, and Player 0.0 is just one of the ways it creates unforgettable experiences while spreading that message to younger drivers. Enjoy responsibly!
Source: hotsport.rs
