Once again this year, Dille & Kamille will close its physical and online stores in the Netherlands, Belgium and Germany as a counter to Black Friday.
To make an even greater impact, the family business is calling on other retailers to do the same. Participants in this movement talk about Green Friday.
This year, the peak day of the sales week falls on Friday, November 29, 2024. Dille & Kamille employees will be doing volunteer work that day.
“The choice to close all stores on Green Friday is in line with the company’s mission and vision to live consciously, in harmony with each other and nature,” the retailer said.
Dille & Kamille has fifty stores. The company misses on Green Friday several tons in turnover, but that does not bother the management. The promotion fits in with the company’s mission. In addition, 2024 seems to be the best year ever from a financial perspective.
Source: www.emerce.nl
