Fair price: the essential
FairPrice Group (FPG) has won the prestigious Singapore Omnichannel Strategy of the Year award at the Retail Asia Awards 2024, highlighting its commitment to transforming retail by combining physical and digital experiences. Through its app, Link+ loyalty programme, and self-checkout used by 70% of customers, FPG offers an unrivalled multichannel shopping experience.
But that’s not all. FairPrice also puts sustainability in the spotlight with initiatives like in-store vertical salad plantations and reducing plastic usage. Serving over 1.5 million connected customers out of 5.6 million residents in Singapore, FairPrice meets today’s expectations for flexibility and convenience.
FairPrice also celebrates the diversity of its inhabitants’ origins (Chinese, Indian, Malaysian, Australian, European and American) by offering a range of products adapted to the various cultural and religious practices of its cosmopolitan clientele. For example, the Chinese New Year is a highlight with dedicated festive baskets in stores.
With store formats ranging from Xpress stores located in select residences to giant hypermarkets, FairPrice adapts to every need. Vipul Chawla, CEO of FairPrice, sums up the company’s spirit: “Our mission remains the same, but we are evolving with innovations such as the App, the loyalty program, and in-store services. We care about the proximity and well-being of our employees and customers, our FAIRmily.”
Source: www.ecommercemag.fr
