According to research and consulting firm Gartner, 84% of business leaders and employees believed in 2023 that a complete overhaul of their brand identity was necessary to achieve their goals. Your brand image, especially your digital storefront, underpins your growth. Here are the essential steps to establish solid foundations in this area. From identifying your values to assessing the impact of your brand identity on your organization’s performance, discover the tips that make all the difference!
Identify your target audience and define your values
Who says brand, necessarily says emotions. The values that drive you must create a strong attachment among those who share them: your target audience. Analyze your existing customer base and explore your scope for acquiring potential customers. You can consult a creative agency from this first step to question your activity and its driving ideas. Involving experts in this field quickly directs you to the eye-catching themes in your sector. An agency’s innovative ideas act as a common thread guiding you through all stages of creating your brand identity.
Survey your target audience with market research
This time-consuming step is nevertheless crucial. By delegating the organization of introductory market research, you get to the point without diverting your attention from the day-to-day business of your organization. A creative agency can carry out opinion surveys in your preferred markets. Analyzing competition and trends in each geography raises questions relevant to your research. A target audience with varied cultural affiliations generates a vast field of data that only an expert agency can expertly decipher. 87seconds is part of theinternational digital agency Datawords, a real lever for action regarding analytical insights at a global level.
Refine your sphere of influence and reveal your personality
Understanding the issues present in each region allows a reassessment of your growth strategy. Working with the creative communications agency of your choice, you can draw the outlines of your brand image. Your key sales arguments are synthesized into a typically ATADAWAC proposition, i.e. at any time, on any device, anywhere, for any culture (from the English “any time, anywhere, any device, any culture”). We also talk about the concept of marketing “mobility” (a portmanteau of “mobility” and “ubiquity”).
Create a strong visual identity
Within the Datawords group, 87seconds benefits from 1,200 international multicultural experts to forge a careful and localized visual identity. The creative strategy of this 100% in-house agency is based on powerful artificial intelligence tools, supplemented by the limitless creativity of its design teams. Your identity meets standardization requirements in terms of typography, graphics and feelings regarding the digital media created. The content is adapted to publication channels such as social networks or corporate campaigns. Your message, with strong emotional value, is written by native experts and instantly captures the attention of the target audiences concerned. Your memorable logo transcends nationalities.
Ensure the cohesion of your advertising campaigns
Thanks to the work of a creative agency, your brand identity leaves a lasting and easily recognizable imprint. Whatever the message transmitted by your successive campaigns, it is associated with distinctive signs that highlight your brand. Without looking alike, your advertising campaigns are born from a synergy made evident by the strong emotion they arouse. Each campaign serves as a barometer for the next thanks to in-depth analysis of the engagement generated. The priority of a creative communications agency is to help you deploy an increasingly impactful digital strategy.
Source: www.e-marketing.fr
