what changes at the head of marketing departments? (October 21 to 25)

Camille Kroely

Camille Kroely is appointed director of marketing and digital L’Oreal Groupin this position since July 2024. A graduate of HEC Paris, Camille joined the group in 2007 and began her career in marketing in the Consumer France Division (L’Oréal Paris, Maybelline) then in the International Marketing Division of L ‘Oreal Paris. In 2015, she devoted herself to the digital transformation of L’Oréal Group and thus participated in the launch of L’Oréal’s digital skills strengthening program. Subsequently, she led the Digital Services Factory and the global Open Innovation program since November 2018. In 2022, Camille Kroely became chief metaverse officer, thus steering the strategy for developing new virtual beauty codes for the group, as well as as the acceleration of gaming & new media topics.

Guillaume Lesouef

Guillaume Lesouef is appointed executive director of marketing, offering and engagement Houses of the Worldin this position since October 2024. Holder of a Master of Management specializing in finance, Guillaume began his career at Ernst & Young in Financial Consulting and Audit in the Media & Telecommunications sector. He then joined two leading companies in France: Galeries Lafayette-BHV (in 2010) then Louis Vuitton (in 2021) as E Retail & Clienteling Manager France & Monaco. “Guillaume Lesouef will allow us to promote the brand across all of our markets and through all our channels. He has my complete confidence in bringing together, providing a link and bond between the different teams, and supporting the deployment of the strategy around the company’s values ​​(optimism, creativity, commitment, proximity) and serving the Customer experience”indicates François-Melchior de Polignac, general director of Maisons du Monde, in a press release.

François De Bouët Du Portal

François De Bouët Du Portal is promoted to marketing managerOrange Advertisingin this position since September 2024. Under the direct responsibility of Judith Barrowclough, newly appointed marketing and communications director, François De Bouët Du Portal joined the Orange group in 2020, as project management global events, then B2B major events project manager . “For 4 years I had an exceptional experience! I worked on the event that has made me dream of since I was a child, the Olympic and Paralympic Games! I had the chance to meet and work with incredible people. A very beautiful page closes and a very exciting new one opens!”he says on his LinkedIn page.

Carlos Soler-Ripollés

Carlos Soler-Ripollés is promoted to marketing director Rabannein this position since September 2024. Now under the direct responsibility of Cyril Cabellos, chief marketing officer of the brand, Carlos Soler-Ripollés has worked, during his career, with leading groups such as L’Oréal (2017-2023 ), Chanel (2016-2017) and Kenzo Mode (2015-2016). In September 2023, he joined the luxury brand Rabanne as fashion brand development director.

David O’Neill

David O’Neill is appointed group marketing director of Keolisin this position since October 2024. Before this promotion, David O’Neill held the position of marketing and innovation director since 2021 within the IDF Branch of Keolis (5,000 employees) or even service policy managers at Ile-de- France Mobilités. “I previously managed Kisio Etudes et Conseil (130 employees). Former consultant, financial director and head of services, I acquired specific expertise in marketing, organizational transformation, the use of data, innovation and mobility”he explains on his LinkedIn page.

Petar Sogindolski

Petar Sogindolski is appointed vice-president of marketing France for Mondelez Internationalin this position since October 2024. After an initial experience as an entrepreneur, Petar Sogindolski joined Mondelez International in 2007. In 2015, he joined the marketing team at Jacobs Douwe Egberts, before returning to Mondelez International in 2017.

Audrey Théveniaud

Audrey Théveniaud is appointed vice-president of marketing for Brasseries Kronenbourgin this position since October 2024. A graduate of ESCP, Audrey Théveniaud, 43, started her career in marketing at Pepsico in 2003, first on soft drinks then aperitif products. In 2009, she joined Danone Ultra-Frais France as senior core business product manager, before being promoted in 2011 to Group Manager for the key brand in the portfolio – Activia, a position she held for 2 years. Audrey Théveniaud joined Brasseries Kronenbourg in 2013 as director of international brands (Skoll, Carlsberg and Guiness). In 2016, she became director of the Kronenbourg brand, then was appointed, in 2019, director of Customer Marketing in On Trade, then director of business development in 2022.

Alexis Clarke

Alexis Clarke is appointed chief marketing officer of Follow Internationalin this position since October 2024. A graduate of EDHEC Business School in 1994 and holder of a Master’s degree in Marketing, Alexis Clarke held managerial positions at Redcats, Camif and Staples between 1995 and 2014. He joined the Manutan group in 2015 to the position of marketing director of supply and purchasing, and was entrusted with management of the Supply Chain in 2018. In 2020, he became director of operations, then, in 2021, he took the reins of the marketing and technology departments for the Manutan group.

Flora of Aurelle de Paladines

Flora of Aurelle de Paladines is appointed marketing & customer excellence director of Galeries Lafayettein this position since October 2024. Graduated with a Master’s degree in international operational marketing from the University of Paris Nanterre, Flore d’Aurelle de Paladines has, during her career, notably joined the marketing teams of The Walt Disney Company, of Fnac and Camaïeu, before joining Les Galeries Lafayette in 2017. “13 years of Customer Marketing experience in the fashion, Tourism and Leisure sectors allowed me to acquire a strong knowledge of CRM, Loyalty, Customer Experience, Customer Relations and Data”she explains on her LinkedIn page.