What do Puma and Helly Hansen have in common? A collection with a return to the nineties!

Puma and a Norwegian outdoor brand Helly Hansen created their first joint collection, which rides on the endless wave of the nineties. The collaboration perfectly combines Puma’s sporty style and casual DNA with Helly Hansen’s outdoor flair.

Founded in Norway more than 140 years ago, the Helly Hansen company is famous for waterproof clothing for sailors. Today it is a leader in the field of equipment for sailing and skiing, and also produces first-class workwear.

Thanks to the bold design and advanced technical processing, Helly Hansen pieces left their mark even in the street style and hip-hop culture of the nineties. Connection Puma X Helly Hansen it finds inspiration in this immortal era, pays tribute to the classic Puma style, but also features modern, outdoor-inspired elements.

In this collection you will find sneakers

  • Puma X Helly Hansen LQD Cell Omega with PUMA and HH logo on heel and tongue
  • Puma X Helly Hansen Nitefox in black
  • Puma X Helly hansen Trailfox MTS with white sole and suede details

Clothes not only black and white

The pieces from the new collaboration come in a black and white combination, which is complemented by a striking orange. It also includes comfortable double-sided and waterproof jackets, sweatshirts, vests and various accessories, such as fishing caps or practical “reborn” waist bags.

In the Czech Republic, selected products from the new collaboration are available exclusively from October 2019 in Footshop stores, on Puma.com and on Hellyhansen.com.

Photo source: Puma

Source: www.luxurymag.cz