Every year, at the beginning of November, Black Friday returns with promotions. E-commerce is not left out in attracting customers. But why is this an opportunity for online businesses to participate in this promising day?
A good time to make yourself known
On the occasion of Black Friday, many Internet users browse a multitude of sites. They are looking for a site that makes many product sectors available to customers, such as the best Black Friday offers offered on Cdiscount.com For example. It’s also the time when consumers start thinking about the Christmas gifts they want to leave next to the tree. By participating in this event, online businesses make themselves known by attracting new customers to their site. It is in their interest to think carefully about the presentation of their site and to select the products that most attract visitors.
The increase in sales
Black Friday brings a peak in consumption. So now is the time for online businesses to make maximum sales. If the reductions could rather be considered as losses, it is through the volume of purchases that the profits are made. Many sectors of activity can participate in this event, in particular the sectors of fashion, toys, cellars, DIY, decorative furniture, all high-tech products… To increase their sales, companies in online have the possibility to offer various payment methods (bank card, telephone, electronic wallets, buy now, pay later…) and various delivery options.
Retaining new customers
If the objective of Black Friday is to increase sales, it is also an opportunity to attract new customers so that they become regular buyers. To do this, the site of an online business must be pleasant, neat, easy to navigate and the customer service must be impeccable. To retain new customers, it is possible to offer some advantages to customers who place their first order on the site. This could be, for example, subscribing to the newsletter. Internet users who subscribe benefit from an additional reduction. Or, a gift to customers who subscribe to the company’s social networks.
According to panelist Kantar Worldpanel, Black Friday is a successful commercial event on the Internet. On this occasion, almost 40% of expenses are made on the web, compared to 21% the rest of the year.
For online businesses, Black Friday is unmissable. This event allows them to make themselves known, increase their sales and retain new customers.
Source :
Source: www.ecommercemag.fr
