What new features does Snapchat offer to brands?

Some brands have already tested the Spectacles

Developers and AR teams are already using Lens Studio and Snap OS to create new Lenses for Spectacles. Lego Group launched Bricktacular, an interactive augmented reality game controlled entirely by hands and voice. ILM ImmersiveLucasfilm’s award-winning interactive studio, is developing new experiences that connect all users to the Star Wars galaxy. Snapchat has also partnered with Niantica video game company, to bring some of the most popular experiences to Spectacles, including Peridot and Scaniverse (AR games created by Niantic). Finally, thanks to video game developer Wabisabi Games, it’s possible to play Capture The Flag in a completely new way.

Source: www.e-marketing.fr