The CIRP firm took on the task of analyzing the most popular iPhone shapes and sizes, a very interesting phenomenon that Apple began working on 10 years ago.
In the modern iPhone era, Apple made an interesting decision regarding its range that defines it today. He decided to launch a largest iPhone size with the iPhone 6 Plus. Initially there was no marked difference between the first two generations until the iPhone 7 Plus arrived and the camera began to be an important differentiator. Since the iPhone X, the range of iPhone mobiles offers 3 to 4 different options passing through the iPhone 8, 8 Plus and later, XR, XS, XS Max and the current lineup of iPhone Pro and Pro Max, between mini and Plus variants. CIRP took on the task of analyzing Which iPhone variant sold the most in 2024.
The iPhone was born to be simple but with a series of attractive features, time diversified it
When the Plus model of the iPhone came out, it was extended to the 8 Plus (since the iPhone There were no important variations as happens today with the most modern iPhones with the processor, RAM memory and cameras, among other customization issues such as colors.
Users debated whether the iPhone Plus or Max was good enough to use over and over and there would be no problem with keeping it in your pocket of the pants. They preferred them and the trend was increasing, partly thanks to Apple for designing mobile phones in a small way but with an increased screen. The most practical example of this is what was achieved with the 5.8-inch iPhone
Apple hesitated about the sizes and for example, the iPhone 12 mini was kept for 2 years to give the iPhone Plus a chance in terms of basic models. In the Pro aspect there was not much inconvenience, the sizes of the iPhone Pro and Pro Max did not vary until very recently and by tenths of an inch. Apparently, Apple has already found the correct alignment, four phones with similar sizes from 6.1 to 6.9 inches. There is the iPhone SE but Apple does not renew it year after year like the main flagship devices, so it will not be part of this CIRP analysis.
What is the most popular iPhone by shape, size and range in 2024?
According to the following CIRP graph, The basic 6.1-inch iPhone is the most in demand with 40% of sales. In second place, the iPhone Pro Max with a more premium 6.9-inch design and 26% of sales. The 6.3-inch iPhone Pro (6.1 in older models) takes third place with 19%. Finally, the iPhone Plus, which is the largest size of the basic iPhone (6.7 inches), is in last place with 13% of sales.
Types of iPhone models from 2022 in terms of sales
The percentage of basic iPhones in terms of sales has varied downwards but remains the leader. From 46% in 2022 to 42% in 2024. The most consistent iPhones in participation are the Pro Max, having a margin of 25 and 26 percent. The same could be said about the iPhone Pro but in 2022 they had 21% and it has dropped two percentage points in one year. Those that have had absolutely no consistency are the iPhone mini, in 2022 they had 7% and in 2023 barely 1%. The iPhone Plus gathered at least 11% in 2023.
Apple introduced larger phones and gave them a reason for existence
If Apple had maintained its range as it did with slight differences as happened with the iPhone 6 Plus to the iPhone 8 Plus, many users may not be convinced to purchase a larger iPhone. Instead, Apple was rectifying the path and this was noticeable from the iPhone 11 range.
The simplest reason is given by the iPhone mini that was not successful for 2 generations, on the other hand, the iPhone Plus that fails to make a big difference with its counterpart that is more popular, perhaps because it has a smaller size and only loses in an aspect that is central like that of the battery.
iPhone 13 mini | Image: Apple
Apple gave all the benefits in terms of features to its largest and most premium iPhonethe Pro Max. Its popularity is reflected in a sector of users who prefer it and not so much because of its size, although in recent years users who judged its huge screen were able to get used to it.
iPhone range in 2024
These conclusions could be a reason for Apple to try to launch a new iPhone in 2025 that is special: thin, with a good battery and processor and differentiated from the basic model but be a little below the iPhone Pro. Apple managed to conquer the market with its largest iPhones and did so based on differentiation in materials, characteristics and leaving size as a secondary part of the process.
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Source: ipadizate.com
