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What does the process look like when a design team tries to create a new product category?
It requires that you dare to think outside the box in an attempt to anticipate consumer needs, just as it must live up to high demands for aesthetics and quality.
These are the headlines from Samsung’s design team, who are the creators behind Samsung’s innovation: The Music Frame.
Taking inspiration from Samsung’s range of lifestyle TVs that blend harmoniously into users’ spaces as beautiful, decorative elements, including The Serif, The Frame and The Sero TVs, The Music Frame was born. The Music Frame delivers sound from a picture frame that can be placed anywhere in the home. The speaker is designed to blend into the rest of the interior, where the motif can be adapted to personal interior design style.
The design challenge
The design process of The Music Frame started in the summer of 2021, and from the start the good sound experience has been at the center of the product development. With the help of Samsung’s audio experts, the design team had to solve the challenge of hiding quality sound in aesthetic picture frames.
Classic speakers are usually designed with fabric, grilles or other materials in front that allow the sound to flow out easily. But with The Music Frame, it had to be done in a new and innovative way to maintain the visual design of a work of art. The solution was to emit the sound through the cracks between the frame and the panel – a design that is atypical of other audio products.
Due to the shape of the frame, the gap between the front frame and the panel where the treble and midrange are emitted was crucial. After countless tests to find the optimal gap in terms of both design and sound quality, the result ended up with a 9 millimeter gap. Inside the frame hides a total of six speakers: two woofers, two tweeters and two midrange units.
The Danes are getting into interior design
A focus on aesthetics and design is something Danes demand when choosing new consumer electronics. Insights made by Kantar for Samsung from 2023 show that almost one in three Danes (31%) want their TV to have a design that decorates the home. And more than half of all Danes (55%) considered design as important or very important when choosing consumer electronics back in 2021.
There are many design requirements when Danes today have to choose consumer electronics. Today, it should be included as a natural part of interior design for Danes, just as the choice should reflect one’s personal preferences, style and also like to add something nice to the interior. This is what interior design expert and influencer Emil Thorup says:
“Entertainment is essential for creating pleasant moments in the home, but most of us don’t mind if our electronics steal too much attention from the rest of the decor. Just as the furniture no longer needs to point towards the TV like a classic living room altar, most of us also do not want the sound experience to involve enormously large and impractical speakers. With the Art Mode function in the new speaker, you can choose exactly the art that fits your personal style and at the same time ensure good sound with a speaker that is camouflaged on the wall, on the bookshelf or similar”.
With the Music Frame, Samsung delivers a solution that meets consumers’ design requirements and ensures that the speaker not only functions as entertainment, but also as an aesthetic part of the interior.
About the studies
2021: The survey was carried out in the period 1 October – 7 October 2021, carried out by the analysis institute Bilendi. A total of 1,000 online surveys have been completed with Danes aged 18-75.
2023: The survey was carried out in the period 7 February – 20 February 2023, carried out by Kantar. A total of 1,000 online interviews have been conducted with Danes aged 18-75.
Om Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is helping to redefine the way we think about televisions, smartphones, wearables, tablets, digital appliances, network systems and memory, system LSI, foundry and LED solutions. The latest news can be found in Samsung’s newsroom at http://news.samsung.com
Source: it-kanalen.dk
