Why do new residential and business complexes in Serbia have foreign names?

Why do new residential and business complexes in Serbia have foreign names?

An increasingly popular term new building Belgrade brings with it a number of luxurious, modern, and architecturally innovative projects. However, the interesting thing that attracts the attention, not only of domestic buyers but also of those from abroad, are foreign names for new construction projects in Serbia, writes 4 Weapons.

Many investors opt for foreign names, even when the projects are located in a smaller place or are aimed at local customers.

Thus, on the 4zida website, projects such as „Mom’s House“, „Serenity Residence“, „Heaven Eleven“…

But what is behind this trend, and why are investors increasingly inclined to foreign names?

Foreign names of new buildings – First impression and prestige

Many real estate agencies point out that foreign names often bring a touch of exclusivity. Foreign names sound sophisticated and modern, which can be a key difference when buyers are choosing their future home.

Names, for example of new construction projects in Niš like „Near to the Bridge“ or „Blueberry Hill Residence“ on Kosmaj evoke associations with projects located in world metropolises or luxurious oases in nature.

This “first impression” effect allows investors to attract buyers who want more than “just an apartment”. Such customers want a lifestyle, a sense of luxury and exclusivity.

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Inspiration – world trends

Names such as „Little Brick Tower“ i „Dream Home Residence“ reflect world trends in the name of residential complexes. In Western markets, it is often the practice for the names of residential buildings to contain associations with certain feelings such as peace, privacy or luxury.

As digitization enables domestic buyers to gain insight into global trends, such names are becoming more and more attractive. This trend is also recognized by domestic investors. Customers already get the feeling that the project is “in step with the world”, even if it is intended for the local market.

How foreign names help branding

Although it may seem that the choice of foreign names is more about aesthetics than strategy, it is a carefully designed branding process.

In addition to the English language, of course, names in the French language are becoming more and more common. Examples are projects „The Street“, „Mom’s house“…

The use of French names in new construction projects can be a way to further distinguish them in the competitive market. The use of French, which is not as common as English, adds an element of surprise and charm.

The French language has a long history of being associated with luxury, high fashion and a refined lifestyle, which further enhances the exclusivity of the project.

Names such as „The Street“ or „Mom’s House“ associate with the streets of Paris, the charm of old French buildings and the artistic spirit.

The name also affects the feeling that the property evokes

The name of the project can influence the way buyers perceive the quality and specifics that a complex offers.

„Mom’s House“ it can evoke the feeling of warmth and family home. „Heaven Eleven“ it is associated with luxury and exclusivity, even spiritual peace, especially if it is located in a quieter location in nature.

Why are local names rarely used?

Foreign names for projects new buildings in Serbia they have become a powerful marketing tool in the sale of apartments.

In a competitive market where every innovation means an advantage, domestic names often seem “ordinary” to domestic customers, although they have a deeper meaning and cultural significance.

However, there is a belief among some investors that local names do not convey the message of modern and luxurious life strongly enough.

Foreign names, on the other hand, provide a sense of uniqueness, especially in locations where competition between similar apartment complexes is strong.

Investors increasingly recognize the advantages of this approach and use it as a means of branding and differentiation in the market. When looking for a home, buyers are increasingly encountering names that evoke associations with peace, nature or luxury even before stepping into the apartment.

If you are looking for new building in Belgrade or in Serbia, at 4zida you can find a project that not only offers quality living space, but also “a name that means more”.

Source: BIZLife/4 Zida

Photo: Freepik/Unsplash