Apple once again offers a series of significant discounts in China, a desperate attempt to counter its direct local competitors
Apple repeats a sales strategy that is very rare to see in other countriessuch as in Spain, the rest of Europe or in its headquarters, the United States. Apple announces direct discounts on the iPhone 16 and various products such as iPad, Apple Watch, MacBook and even AirPods and the Apple Pencil. This will happen only in China from January 4 to 7.
Apple will have significant discounts on its iPhone 16 and other products only in China
The maximum discount that Apple offers on the Chinese website is 800 RMB (106.51 euros at the exchange rate) on the purchase of a MacBook Air. In the case of the iPhone 16 Pro and 16 Pro Max, discounts of up to 500 RMB (66.54 euros) are offered.on iPhone 16 and 16 Plus up to 400 RMB (53 euros). Other iPhone models offer up to 300 RMB (40 euros). The discounts are for limited time and units, in the case of iPhones they are up to 29,300 units and only The discount can be obtained when paying with WeChat Pay and Alipay.
A sales strategy that is not common to see from Apple taking into account that the latest iPhones are not eligible on Black Friday if we talk about gift cards. It is most common to see it in retail stores and authorized dealers around the world.
iPad and Apple Watch discounts in China
The real reason for aggressive discounting in China, competition
In the month of May, prior to the release of the iPhone 16 and at the height of the iPhone 15, those from Cupertino surprised with the same level of discounts in China. The reason was the launch of the new Pura 70 series from Huawei, one of the manufacturers that has the greatest strength at home. The discounts this time were more aggressive.
The iPhone 16 is being a success in China
Apple was lost for several quarters in China in terms of market share. The iPhone 16 was responsible for recovering the presence of those from Cupertino in China by being only behind Vivo. The drawback is that Huawei continues to be its staunchest pursuer and is the brand that grew the most during the last year. As for the total income that Apple receives in China, these fell 3% year-on-year according to the latest financial results report released by Cupertino. In one month, the current perspective of the first fiscal quarter of 2025 will be available.
In conclusion, in Cupertino they want to start 2025 in a better way in one of the largest markets and with the greatest competitors of all ranges of mobile devices such as China. They will repeat the formula as they did last year in order to be able to counteract what their competition does, although it does not guarantee them being number 1 in 2025. Will this series of discounts work for you?
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Source: ipadizate.com
