It is possible that, in a few weeks, Windows Intelligence is a name that we begin to repeat frequently. But, on this occasion, we are not talking about a new proposal from Redmond regarding the application of artificial intelligence in its operating system. No, what we are talking about is a rebranding that, although it is not official at the moment, has been glimpsed at an origin that makes this information quite credible.
The news is that Microsoft could be about to rename its artificial intelligence assistantCopilot, to “Windows Intelligence”. This possible rebranding has been detected thanks to code strings found in the latest test versions of Windows 11, which has generated expectations about an upcoming announcement at the Ignite 2024 event, which will be held from November 18 to 22 in Chicago. , as well as in online format.
The Ignite event is one of the most important scenarios for Microsoftand in it it usually presents its main technological advances. On this occasion, everything indicates that it will focus on its artificial intelligence and cloud tools, with special attention to the evolution of Copilot. The name change to “Windows Intelligence” could have the objective of consolidating the various artificial intelligence applications under a unified identity, something that we have already seen in other large technology companies, such as Apple with “Apple Intelligence.”
According to developers who have examined the latest builds of Windows 11, the name “Windows Intelligence” appears associated with new features and services that indicate deeper integration of AI into the operating system. This suggests that Microsoft wants to make its artificial intelligence capabilities more accessible and relatable to users. Unification could provide a more consistent experience, simplifying the use of AI-based tools.
Therefore, the rebranding strategy It wouldn’t just be a cosmetic change.. By consolidating its artificial intelligence offering, Microsoft seeks to highlight the role that AI plays in the evolution of Windows. Since the initial launch of Copilot, the company has been improving its capabilities, and this rebrand aims to be the next step in strengthening the presence of artificial intelligence in its ecosystem.
As Ignite 2024 approaches, The focus is on how Microsoft plans to position this technology in the future. If this change is confirmed, it could have a significant impact on user perception and how the use of AI in Windows is understood. Competition in this sector is becoming increasingly intense, and integrating AI is key to staying ahead. At the moment, yes (and as I indicated at the beginning) there is no official confirmation in this regard, although we have enough reasons to think that this change will occur, with all that it implies.
Source: www.muycomputer.com
