WINE IN THE DIGITAL AGE, a presentation on communication in the wine industry

WINE IN THE DIGITAL AGE is a presentation on communication in the wine industry at a global level by Vlad Lipovanu, Head of Digital at Wopa.

“I worked for several weeks on this presentation out of a personal ambition to understand how wine producers communicate internationally, but also how Gen Z do it in social media. In short, I tried to touch on topics about the new generation of consumers, what kind of content attracts them when it comes to wine, approaches to partnerships between wine producers and brands from other industries, such as fashion, music, sports, as well as case studies about the most powerful brands on communication at global level.” says Vlad.

The presentation is available for free for a limited time and you can access it at VladLipovanu.ro.

In short, you will discover the following topics:

  • about the new generation of consumers, what kind of content attracts them when it comes to wine
  • the dynamics of competition in communication in the segment of alcoholic beverages at global level
  • examples of best practice in everyday communication
  • how we collaborate with influencers and in what contexts
  • partnership approaches between wine producers and brands from other industries, such as fashion, music, sports
  • case studies on the most powerful brands on global communication (cf. Wine Intelligence Global Wine Brand Power Index)

Enjoy!

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