WIRE (Women In Retail & E-commerce) is a unique meeting that brings together decision-makers and experts in digital, retail and e-commerce. This event, the next edition of which will take place on September 26 at Valtech’s Parisian premises, highlights pioneering women, ready to transform the sector by combining technology, innovation and customer engagement.
Designed by Laetitia Lamari and Adrien Naeem, already known for the podcasts Le Café de l’E-Commerce and Le Café des Femmes de l’E-Commerce, WIRE for Women in Retail & E-Commerce, brings together all the skills and ambitions of these two tech, commerce and retail enthusiasts.
Although the idea of bringing together peers for a festive occasion is not new, the concept itself is intended to be disruptive.
The women’s gathering
Each edition of WIRE focuses on crucial themes. This was already the case during the previous edition, last April, dedicated to artificial intelligence applied to commerce. More than fifty e-commerce decision-makers had come to exchange, share, network and have fun. Curious, novices but also experts in AI and commerce, had found what they were looking for in this evening, as dynamic as a 90s boom, Adrien and Laetitia version. Happenings, round tables, role plays, surprises, stand up: the lecture atmosphere is therefore not on the program of the quarterly WIRE events.
Participants, whether they are Chief Digital Officers (CDOs), omnichannel managers or e-commerce executives, take advantage of this moment to share their experiences, challenges and successes. WIRE embodies the power of the female network, where the exchange of ideas and the sharing of experiences are transformed into real growth opportunities.
The power of the brand, at the heart of growth issues
The next edition of WIRE, on September 26, will give voice to, among others, Delphine Audibert, Digital Director at Jacadi. The theme of this opus: the power of the brand.
In a difficult context for French retail, the power of the brand is no longer a simple cliché but a real lever for action, acquisition, conversion and customer retention.
If we know that the customer is more demanding, more discerning, the customer experience is often improved thanks to tools. And what if we placed solutions at the heart of the customer’s expectations. What if we considered the tool as a means and not an end – of the purchasing journey? This is where the power of the brand comes in. WIRE is the evening, the space-time where we will discuss the power of the brand as a vector of growth for brands, French and international, which have taken the decisive step of compulsively implementing digital tools.
To complete the words of professional Delphine Audibert, Valtech, but also Salesforce, Global-e – a global platform that enables and accelerates cross-border e-commerce growth – and Fringuant, the startup that is revolutionizing the shopping experience thanks to artificial intelligence, will be on the WIRE stage.
Diversity, inclusion and innovation
Finally, WIRE It is also an event that celebrates the diversity and innovation in women. By bringing together influential women in a setting that promotes sharing and learning, WIRE embodies a catalyst for innovation and leadership in the e-commerce and education sectors. Indeed, in partnership with the HETIC higher education institution, which specializes in digital learning and its professions, female students will also benefit from the event.
See you on September 26, registration required and reserved for women in retail: www.wire-business.io
Watch the first edition on video:
Source: www.ecommercemag.fr
