Exercise is fun! And if you don’t agree with this statement, maybe the wrong choice of clothes is to blame. With pieces from the collections of the Czech clothing brand Pure Life because it is impossible not to have fun while running, doing yoga and strengthening. Crazy and colorful designs that create a great mood at first glance are to blame. What news has the brand prepared for this fall?
Fresh wind from Brno
Pura Vida is famous for its iconic workout leggings, but it has many other sports pieces in its range from bras to t-shirts and shorts to hoodies. In addition to attracting attention with their designs that they create with their own hands
designer Petrucciehowever, they also stand out due to honest processing and quality materials. “We never skimp on the material, because we know that if you have to move, nothing must scratch, fall, or other indecencies that appear when the manufacturer skimps on the material.” says Petra Němečková, one of the founders of the brand.
Podzim u Pura Vida
In the latest collection for podzim
2019 leggings are once again in the spotlight, even in a shortened length. But beware, if you take a look at one of the designs, you better hurry up with your purchase, because they are produced in limited quantities. You will be pleased with their raised waist, which prevents them from falling down during exercise. When practicing yoga, the extended length will also please you, when you can pull them over your heels.
It started with leggings
The story of the two Peters, Bartoňková and Němečková, sounds a bit like a movie story. They met in an advertising agency, and to motivate themselves to exercise, they made for fun leggings. All of a sudden, their friends and friends of friends wanted them, so they got into it big time. “We sew clothes that improve girls’ mood and increase their self-confidence. Because what happens when girls are happy? They make this world better. And so we dress the girls in colors and optimism so that they want to move. On the yoga mat, clay, in the park, in the forest and in life,” say the founders and co-owners of the Pura Vida brand, Petra Bartoňková, performing under the pseudonym Petruccia and Petra Němečková. If you are captivated by the colorful pieces, you can purchase them at www.puravidashop.cz or in a brick-and-mortar store in Brno.
Photo: Pura Vida
Source: www.luxurymag.cz
