With these tips you can get the most out of the LinkedIn Video Tab (infographic)

Have you already scrolled through the Video Tab on LinkedIn? You’ll find this TikTok-like video feed in the mobile app. Following in the footsteps of other platforms, short-form video on LinkedIn is the new way to generate a lot of visibility. How to make an eye-catching video? These tips will help you on your way.

When I scroll through the videos, I currently mainly encounter snippets from podcasts or longer videos. Those videos don’t really hold my attention yet.

But maybe that’s not so surprising. The Video Tab on LinkedIn is new, and creating short form videos for a business platform may take some getting used to. According to LinkedIn expert and Frankwatching trainer Trudy Pannekeet, short-form video on LinkedIn is really something to work with in the coming year.

It is also clear that posting short videos on LinkedIn is worthwhile research by marketing expert Caroline Giegerich. For example, videos on LinkedIn generate no less than 3 times as much reach compared to written posts. Videos shorter than 5 minutes, which are posted between 9 and 11 a.m. and where people look into the camera, perform particularly well.

Basic rules for short videos on LinkedIn

Fortunately, LinkedIn is not the worst, and they also share useful tips for getting the most out of the new video feature. To start with, a few important basic rules:

• Keep it short (but not too short). Videos of at least 15 seconds, but under 2 minutes, hold the viewer’s attention best.
• The video doesn’t have to be exclusive to LinkedIn. Work-related videos that you post on other platforms (Instagram, TikTok, YouTube) are also likely to do well on LinkedIn.
• Write a strong cover post of at least 50 words. Here you share context and a few key takeaways from the video.

According to LinkedIn, a video without accompanying text really doesn’t work. Just like overly promotional content.

If you want to score with your video, it is important that you film vertically (9:16), that the sound is good and that you share independent knowledge in your video. As far as I’m concerned, the same applies to all videos on social media: don’t forget the subtitles for people who watch without sound.

LinkedIn also advises looking for an attractive hook to attract the audience. And encourage them to share their thoughts. Furthermore, office humor can work well (This is what we experienced ourselves).

Curious about all the tips? You can find them in the infographic below, by social media expert Matt Navarra shared on Threads. Click on the image for a larger copy.

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