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An unexpected phenomenon is redefining the construction market in 2024: women are becoming increasingly involved in the management and coordination of renovation and construction projects, including the procurement of materials.
According to recent data from a company that sells building materials, 80% of online orders for building materials are made by women, a change that is surprising in its scale and indicates a transformation of traditional roles.
Women are taking the lead in renovations and construction
This trend has been observed on specialized platforms such as platformadeconstructii.rowhere women have become the main customers since launch.
“At first we thought it was a coincidence, but now, after more than two years of activity, we can say that women represent an overwhelming majority of those who access the website and place orders”, explains Dragoș Vlagali, general director of Bauindustry DC.
The reason for this change seems to be related to the accessibility of online shopping, but also an increased interest in interior design, renovations and DIY projects. Women not only choose the materials, but are increasingly involved in major decisions related to landscaping or construction projects, taking on roles that, in the past, were more commonly assigned to men.
Why do women prefer to order building materials online?
An important factor is the ease with which they can compare products and access detailed information about them. In addition, online shopping offers increased flexibility, allowing them to make informed decisions without the pressure of traditional brick-and-mortar store interactions.
“Many times, women are in charge of the family budget and planning renovations. They emphasize quality, refusing to compromise or choose cheaper products just to reduce costs, which differentiates them from men in the selection process”, emphasizes Dragoș Vlagali.
What materials do women prefer?
Analyzes show that women frequently order:
- Decorative plasters and washable paints.
- Ceramic tile leveling systems.
- Waterproofing and tile adhesives.
- Thermal insulation systems, which recorded a growth of 20% in 2024 compared to the previous year.
The average value of the shopping basket is approximately 800 lei, with no significant differences between women and men. However, experts note that women prioritize quality, while men are more likely to look for more affordable alternatives.
The year 2024 was marked by major fluctuations in the demand for construction materials. After a slow start, the market saw a significant boom in the autumn months, with an increase in sales for products such as paints, adhesives and thermal insulation materials.
These trends reflect not only seasonal changes, but also an adaptation of consumers to economic conditions and household priorities. Beyond these statistics, what attracts attention is the active involvement of women in this field, demonstrating that traditional roles are becoming more flexible.
Source: www.doctorulzilei.ro
