Woori Bank (CEO Byeong-gyu Cho) announced on the 13th that short-form content using ‘Woori Tintin’, an allowance management service exclusively for teenagers, has exceeded 10 million cumulative views in just one month of its release.
The production of ‘Our Teen Teen’ content included the singer-songwriter two-member group ‘Izzana Eonchana’ and popular youth short-form creators ‘Nitmal Cash’, ‘Joyser’, and ‘Galaxy Kids’. In particular, ‘Ijjanaunjjana’ made the ‘bank flirting challenge’ popular this year by cleverly using bank names and similar sounding words in the song’s lyrics.
Woori Bank paradoxically used the fact that Woori Bank did not appear in the existing ‘Bank Flirting Challenge’ to create the ‘Bank Flirting End’ meme (content popular online). The lyrics of the song were newly composed by repeating ‘Woori Bank’ and ‘Our Tintin’ instead of other bank names.
Meanwhile, ‘Woori Teen Teen’ is a prepaid electronic payment service exclusively for youth that can be subscribed to from ages 7 to 18 and can be used through Woori WON Banking’s life benefits. It provides a variety of convenience functions and benefits necessary for teenagers, including contact information remittance, online simple payment, Dutch Pay, transportation cards, timetables, and meal tickets.
An official from Woori Bank said, “We created short-form content with interesting content to spread the word about pocket money management services that are beneficial to teenagers.” He added, “We will continue to develop the functions and benefits of the ‘Woori Teen Teen’ service in the future to make finance more convenient for teenagers.” “We will provide services,” he said.
Source: www.nextdaily.co.kr
