A Xiaomi 230 days (seven and a half months) were enough for him to reach the magical number of 100,000 units produced with its first car: he Xiaomi SU7. Quite a declaration of intent for a technology company that until recently essentially made mobile phones. A firm that, by the way, is only 14 years old.
When it showed the characteristics of this car at the end of last year, it already warned: Xiaomi looks in the mirror of Tesla, but seeking to make its recipe even more rounded. With this milestone he shows that he is very serious. To celebrate, its CEO has ironically parodied Elon Musk.
“For a newcomer to the EV industry, it’s a pace to be proud of”
“Good morning! I woke up to the news that 100,000 units of the Xiaomi SU7 have been sold!“. This is how the tweet with which Lei Jun beginsCEO and founder of Xiaomi, celebrates this production goal of his electric car and accompanies it with a photo “sleeping” in the plant where it is manufactured.
The reference to Musk is evident: in the first months of production of the Tesla Model 3, Tesla assured that the stress of carrying out its production was such who slept on the floor of the Fremont factory. The same thing happened when the Nevada plant opened. This does not seem to be the case with Jun, who appears smiling in this nod to the South African.
Good morning! Woke up to the news that 100,000 units of Xiaomi SU7 achieved!
From the launch to today, it took us only 230 days to hit this milestone. For a newcomer in the EV industry, that’s a speed we’re truly proud of. Can’t wait to celebrate the 100,000th in a bit! pic.twitter.com/92gmML2mdH
— Lei Jun (@leijun) November 13, 2024
Beyond take beef veiled at Musk, Jun openly brags about what Xiaomi has achieved. “From launch to today, It has taken us only 230 days to reach this milestone. For a newcomer to the EV industry, it’s a speed we’re truly proud of. We can’t wait to celebrate the number 100,000 in no time!” You have reasons to celebrate.
Threatening Tesla’s throne as a disruptive brand. The Xiaomi SU7, presented in December of last year, was launched on April 1, 2024 and in just 24 hours it accumulated almost 90,000 reservations. This in its native China, which is where it is sold for now. Your recipe for success? Design, the most cutting-edge technology in electric motors, performance, autonomy or connectivity using the best software and hardware available combined with the most reasonable price.
He Access SU7, 299 HP and with CATL battery that offers 700 km of autonomy, starts in the 27.700 euros to change. It is cheaper in this market than the Rear-Wheel Drive Tesla Model 3, which does the same at around 29,500 euros in exchange. In power they are similar, but in terms of autonomy, Xiaomi wins by a landslide: the Californian clocks in at 513 km. It is true that the Chinese cycle is less demanding, but even so the Model 3 homologates 606 km there.
This electric sedan has two other versions: depending on the battery and mechanics, it reaches up to 830 km and 673 HP of delivery. Besides It already has its performance version: the SU7 Ultrawith three engines no less than 1,548 HP. Its prototype has just broken the Nürburgring record of the Porsche Taycan Turbo GT (which in turn stole the Tesla Model S Plaid) and the standard one has identical power and configuration. All this in just over seven months.
An “existential threat” for traditional brands. And not just Tesla: Xiaomi’s electric car is so round that it is also a great threat to traditional brands such as Tesla itself. This is what Jim Farley, CEO of Ford, considers it. What’s more, the one on the oval has fallen in love with the SU7: “I’ve been driving it for six months. I don’t want to give it up. It’s fantastic.” Ford has taken several Chinese cars to the US to analyze their magic, and the Xiaomi car has been the one it has chosen as its personal car.
Ford considers that Chinese firms like Xiaomi already have years of advantage over traditional brands. Precisely because offer high technology at brutally adjusted prices. It helps that they control the entire value chain of the electric car, and its components. And the umbrella of the Chinese Government in the form of subsidies, of course.
Xioami’s automobile division is currently not profitable: the technology company lost $252 million in the second quarter of this year. And it is estimated that for each SU7 it produces and delivers it loses about 8,500 euros. But analysts predict that it will reach profitability when its annual sales are between 300,000 and 400,000 units.
A pace that is not unreasonable considering the 100,000 already produced and that manufacturing is increasing month by month: in October it delivered about 20,000 units of this electric car.
Find your ideal electric car
If you have considered buying an electric car, this will interest you. We have created the personalized electric car recommender in which, in addition to seeing the models that adapt to your needs, you will also have answers to the questions that may concern you the most, such as price, range or nearby charging points.
Source: www.motorpasion.com
