Bringo, the ultra-fast online personal shopper delivery service with a nationwide presence in 37 cities, announces its new PR communication partner, namely Zacke PR, an agency recognized for its approach focused on the use of data and insights from clients’ markets to increase their visibility and generate relevant media appearances.
Bringo is an online shopping application where users can find everything they need, from vegetables and fruits to sports equipment and books, from a vast selection of more than 350,000 products available in more than 200 partner stores. The app offers multiple delivery options, including ultra-fast delivery in less than 90 minutes, planned same-day delivery or Click&Collect service.
Bringo’s main differentiator from other platforms is the Personal Shopper service – a dedicated person who takes care of users’ purchases with the same care and attention to detail that they would give them personally. This service allows the real-time modification of the shopping list and offers alternatives for unavailable products, ensuring a personalized and stress-free shopping experience.
Bringo is available in over 37 cities in Romania, as well as in 2 other countries through Bringo International, offering users a simple and efficient shopping experience.
The communication strategy developed by Zacke PR for Bringo aims to capitalize on this extensive presence and activate relevant communities of consumers who value time and seek efficient shopping solutions. The strategy aims to strengthen Bringo’s position as a leader in the eGroceries market, emphasizing the unique benefits offered by the Personal Shopper service and the platform’s relevance at national level.
The communication actions started through the agency aim at both the use of insights to track and announce changes in the eGroceries consumption behavior of Romanians throughout the country, as well as the activation of relevant communities for the brand, made up of people who value life and seek to use the time for meaningful activities, in full accordance with the Bringo promise – “Shopping with us, life with you”.
„I chose Zacke PR as a communication partner because we discovered an alignment both in vision and a communication approach based on agility and business impact. We want to collaborate with a team that believes not only in the value of in-depth understanding of the market and consumer behavior of users, but also in the importance of adaptability and speed of reaction, important characteristics for Bringo’s success and core values of the brand“, he declared Florina GoodCEO Bringo.
„We are delighted to be working with Bringo, a partner that perfectly aligns with our mission to bring value through well-targeted and data-driven communication. Together, we will continue to grow Bringo’s profile and support their commitment to providing users with the simplest and most efficient shopping experience“, he declared Anca PopaPR Director Zacke PR.
Bringo is an online shopping application available in 37 cities in Romania and a national leader in the eGroceries segment.
The platform offers access to more than 350,000 products from more than 200 partner stores, with multiple delivery options and the unique Personal Shopper service, which ensures a personalized, efficient and stress-free shopping experience.
Bringo also operates internationally in Morocco and Belgium through Bringo International.
Zack PR is a boutique public relations agency specializing in the development of personalized and data-driven communication strategies to increase brand visibility and awareness in the marketplace.
With 11 years of presence on the Romanian market, Zacke PR has developed expertise in fields such as eCommerce, HR, retail & FMCG, tech, real estate and medical, both in the B2C and B2B approach.
The agency starts strategic communication and PR campaigns and actions for the brands Adobe Romania, Libris.ro, Grupul City Grill, Workspace Studio, Floria.ro, Complice.ro, MerchantPro, Diviodent, Niavis, Inter Computer Romania and many others.
Source: www.iqads.ro
