Zeekr, a well-known premium brand specializing in electric vehicles, is preparing for a significant change. With the introduction of his first hybrid model. The announcement comes directly from the CEO An Conghui during an online conference, confirming that the debut of the new SUV will take place at Shanghai Motor Show in April 2025. This decision represents a strategic move for Zeekr, which aims to diversify its range to face the challenges of an increasingly competitive market.
A new vision for Zeekr
Zeekr was born in 2021 with a clear mission. Focus exclusively on battery electric vehicles (BEV). However, the evolution of the market and the growing demand for hybrid solutions have led the brand to review its strategy. Already in July 2024, An Conghui had anticipated a possible change of direction, which was then officially confirmed in August with the announcement of the development of extended range models.
This new direction fits into the larger plan of Geelythe Chinese automotive group that owns Zeekr, is reorganizing its portfolio of premium brands. Part of this strategy includes integrating Lynk & Co under the Zeekr brand, consolidating resources and expertise to better compete in the global marketplace.
A high-end SUV
Il Zeekr’s first hybrid vehicle will be an SUV designed to offer a balance between performance and efficiency. The hybrid system will allow all-electric driving at low speeds, while the combustion engine will come into play for longer and more demanding journeys. This combination aims to satisfy the needs of customers who are increasingly attentive to sustainability without sacrificing practicality.
In September 2024, prototypes of the hybrid version of the Zeekr 001 have been spotted being tested in China. Although the aesthetic differences compared to the electric model were minimal, these images confirm the brand’s commitment to expanding its range.
A Competitive Strategy
With the launch of hybrid vehicles, Zeekr aligns itself with competitors such as Xpeng, Nio and Avatr, following the example of successful manufacturers such as Li Auto and Aito. The Chinese marketin fact, is showing a growing interest in extended-range hybrid models, which combine versatility and efficiency.
The Zeekr’s new strategy it does not only concern the domestic market, but aims to strengthen the presence of the brand globally. The introduction of the first hybrid SUV represents a key step in consolidating Zeekr’s position as an innovative leader in the premium automotive sector.
With the 2025 Shanghai Motor Show just around the corner, Zeekr is preparing to unveil a model that could redefine the standards of the segment, once again demonstrating its ability to adapt and innovate.
Source: www.autoblog.it
