Zendaya and Roger Federer hit the tennis court for an intense match. The fact that it was only “air tennis” did not prevent the “opponents” from fully immersing themselves in it and putting their all into the match with a fighting look. The latest On brand campaign calls out to all sports lovers.
Zendaya is slowly but surely becoming an audience favorite, not only as Spider-man’s girlfriend or Dune warrior, but also as a tennis-loving fashion icon. The sports campaign with tennis shoes was created for the Swiss brand On, whose sneakers Zendaya personally likes and wears them on set, while traveling and walking the dog. The role in the latest film Rivals, where Zendaya played a former tennis champion, clearly contributed to the collaboration, and tennis is the number one priority for the On brand.
The sports brand On, in which the Swiss tennis player Roger Federer once invested a lot of money, is confidently making its way among the world’s top brands and is slowly treading on the heels of big competitors such as Nike and Adidas.
In the current campaign, Zendaya and Roger Federer hit the tennis court for an intense match, but with an imaginary ball. Despite this, the reflections of the rockets are very intense and the movements of both actors are accompanied by adrenaline music, which gives the whole picture a strong drive.
The American actress was recently appointed as the newest official On ambassador, who will also be involved in the creative creation of collections across lifestyle, movement and sports. In the same way, the tennis legend also has strong ties to the On brand, after all, he is a member of its board of directors, and in his entrepreneurial portfolio we can also find a joint collection inspired by tennis.
The originally small Swiss startup is aiming high, and thanks to this cooperation, it will be a little closer to its goals.
Source: www.moda.cz
